With the ever increasing challenges facing local government, it is now more important than ever that we, as a Council, involve, listen to and take notice of residents when difficult decisions need to be made.
That is why Neath Port Talbot County Borough Council has recently undergone a thorough review of our Communication and Community Relations Strategy to ensure that it is fit for purpose and reflects the needs and demands of modern day life.
In the fast paced world in which we live, we can no longer rely on just the traditional means of communicating and consulting that we have used in the past.
If we are to succeed in delivering efficient, reliable and quality services in our communities then we must embrace wider social and technological change and not be afraid of it.
Communication should be regular, accurate and trustworthy but also realistic, open and transparent. It should also be genuine and two way - with the public, businesses and other local organisations shaping the way that they want the Council to work and actively influencing how communities across Neath Port Talbot will develop in the years ahead.
This blog will provide one of the means of doing exactly that but over the next few months, we will be introducing even more new ways of working.
Local people will find it easier to be able to discover more about the broad range of responsibilities that the Council has, the changing context of the world in which Neath Port Talbot finds itself and what we are doing on a daily basis to help our communities prosper, come together and fulfil their true potential.
We have already starting making changes to our website with a new digital newsroom featuring not just our press statements but also multi-media clips, social media updates and a sign up form for our enewsletter.
Facebook, Twitter, YouTube, LinkedIn and other platforms will also play a key role in keeping residents up to date and providing opportunities for feedback on how we can improve the things that we do in future.
It is still a work in progress but I hope that as things develop, we will all see that it is a more engaged process of involving the diverse, confident and knowledgeable range of communities in Neath Port Talbot in everything that the Council does.
Councillor Anthony Taylor